If displayed merchandises in the store are only secure and powering up,which is not the perfectest for a retail mobile store retailer,especially for a brand holder.as the research shows that consumer’s purchasing decision is affected by a lot of factors,it includes price,product quality,brand,shopping experience,service.all in all,retail is a transaction behavior between buyer and seller,which happens when a buyer recognize your commodity.the more customer recognition,the more sales and profits. RECHI provides the retailers with one-stop visual merchandising solution to elevate displayed merchandise brand image and enhance the customers shopping experience.